Privacy Policy

Revision Date: 15th November 2013

Your privacy is very important to Magners GB Ltd. (“Magners”). We have prepared this Privacy Policy to explain how Magners collects, protects, and shares information when you use the website (the "Site"). This Privacy Policy also explains your choices for managing your information preferences.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (the "Act"), the data controller is Magners GB Ltd. of Shepton Mallett Cider Mill, Kilver Street, Shepton Mallet, Somerset, England, BA4 5ND.

This Privacy Policy applies to all persons that visit the Site.

Information Magners may collect from the Site

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by Magners, and when you report a problem with our Site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Information we collect through the Site

Cookies: Magners uses cookies, a small text file placed on your computer, to identify your computer and browser on the Site. Most web browsers are initially set up to accept cookies.

Personally Identifiable Information: We do not collect information that can uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual (“Personally Identifiable Information”) through cookies.

Non-Personally Identifiable Information: We automatically collect anonymous usage data that does not identify, or precisely locate you ("Non-Personally Identifiable Information") when you use the Site. We use this information to help us understand how people use our Site. For example, each time you use the Site we automatically collect the type of the web browser you use, your operating system, which pages you view, and the time and duration of your visit to the Site.

Third Party Cookies: This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

How We Use and Share Information Collected through the Site

General: We use Personally Identifiable Information and Non-Personally Identifiable Information for internal purposes only, such as to notify you of new products or services after you expressly opted in to receive such information and to send service notifications. Furthermore, we use Non-Personally Identifiable Information to customize the content you see, to fulfil your requests for products and services, to improve the Site, to conduct research, to solicit your feedback and input about the Site, and to provide more relevant and effective products and services on the Site. Non-Personally Identifiable Information may be combined with data collected from other sources so that we may further improve the relevance and effectiveness of products and services on or through the the Site.

Non-Personally Identifiable Information: We may use, and disclose to third parties, certain Non-Personally Identifiable Information regarding the Site (for example number of visits, page views, and the like) without your permission. However, such information does not identify you individually.

Where we store Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably practicable to ensure that your data is treated securely and in accordance with this Privacy Policy.

Data Retention

We keep data collected via our Site including user behaviour data, that we control for no longer than two years.

Other Transfers: We may share your information with businesses controlling, controlled by, or under common control with Magners.

Compliance with Laws and Law Enforcement: To the extent obliged to do so by statutory law requirements, Magners cooperates with government and law enforcement officials to enforce and comply with the law. We may disclose your information to government or law enforcement if it is necessary in order to comply and/or to respond to legal requests (including court orders and subpoenas).

Change of Control: In the event that Magners sells or buys any business or assets, we may disclose your information to the prospective seller or buyer of such business or assets. If Magners, or substantially all of its assets, are acquired by a third party, the information held by it about its customers will be one of the transferred assets.

Required Disclosure: To the extent Magners may be required to protect the rights, property, or safety of Magners, our customers, or others, Magners may disclose personal data. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Third Party Websites

The Site may contain links to websites or content operated and maintained by third parties, over which we have no control. You access such third-party websites or content at your own risk. You should always read the privacy policy of a third-party website before disclosing any information to the website.

Public Forums

Please be advised that, whenever you voluntarily post information to any Magners community page or any other public forums, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.


We recognise the importance of safeguarding the confidentiality of your information. Accordingly, we employ standard security measures (such as firewalls and encryption of cookies) designed to protect your information from unauthorized access. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Site, we cannot and do not guarantee the security of any information you transmit on or through the Site, and you do so at your own risk.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Managing Your Information Preferences

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Privacy Policy Changes

From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the Revision Date shown at the top of the revised Privacy Policy. Your continued use of the Site constitutes your consent to the revised Privacy Policy.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to